What is a SaaS explainer video?
A SaaS explainer video is a short marketing strategy used to explain software as a service or product in a simple and engaging way. The videos are usually less than 90 seconds. SaaS explainer video uses visuals and storytelling to bring software to life. It can be animated, live-action, or a combination of both used on the homepage, landing pages, email campaigns, paid adverts, sales outreach, and social media. SaaS explainer videos are very innovative as they sell something buyers cannot see or touch.
What makes a good SaaS explainer video?
A good SaaS explainer video should have the following qualities:
Short in length
A SaaS explainer video should be less than 90 seconds long to convey the message to its audience in the simplest and shortest way possible.
Focused on solving a problem
A good SaaS explainer video should address a specific audience and explain what problem its services or product will solve.
A strong call to action
SaaS explainer videos should clearly state what the target audience is supposed to do after watching them.
Engaging
A good SaaS explainer video should have good storytelling, making it memorable for the viewers.
High quality
Good SaaS explainer videos have high-quality videos with polished visuals and clear audio to communicate the brand's product value proposition effectively. This creates a trustworthy first impression for potential customers.
Benefits of SaaS explainer videos
SaaS explainer videos have many benefits, and here are some of them:
Cost-effective
SaaS explainer videos are short in length, and they convey the intended message to the target audience within that short time, saving both time and money.
Simplified communication
SaaS explainer videos simplify communication so that a thousand targeted audience can get all the information they need from one explainer video. Through this short explainer video, the audience can also leave comments so that the producers know how to improve and meet their needs.
Save time
SaaS explainer videos enable you to condense information into one short video, which saves you time. This is very convenient as people want something that requires little focus, which saves them time.
Increased engagement
One of the merits of using SaaS explainer videos is increased engagement, as they capture and retain audiences' attention. This is because videos deliver information more effectively than written content.
Showcase products with utmost clarity
SaaS explainer videos are powerful communication tools. They combine audio and visuals to explain the benefits of products and services in the simplest way possible for the audience to understand.
Increased conversion rates
SaaS explainer videos allow your audience to see products in a lifestyle situation rather than scrolling pages to learn more about your offer. This converts your viewers to customers.
SaaS explainer video animation process
There are three critical stages in the SaaS explainer video animation process:
1. Pre-production: in this stage, we have different steps:
- Planning: you should develop an innovative outline where your goals, videos concept and message are stated.
- Script writing and storyboarding: Your script should highlight the problem your SaaS solves and the benefits of using it. A storyboard ensures that the script has a smooth narrative flow.
- Style selection: Working with a freelance animator or an animation studio can help you choose the best animation style that fits your budget and aligns with your brand identity and target audience.
2. Production: there are several steps under this stage, and they include:
- Voiceover recording: During voiceover recording, ensure that your tone and style match your brand. You can hire a professional or record it yourself.
- Animation and design: creating visuals based on your chosen style brings your storyboard to life. Working with an animation team can help you achieve that.
- Music and sound design: music sets your video's tone and mood.
3. Post-production: here are the two steps under post-production:
- Editing and refinement: the animation studio does the final editing, adding sound effects to ensure everything flows perfectly.
- Quality assurance: A quality check is done to ensure there are no technical issues.
How to create a SaaS explainer video
There are five steps involved in the creation of SaaS explainer videos.
1. Define your message and audience
The first step in creating a SaaS explainer video is to define your audience and the message that you intend to convey. It would help if you had the key points that you want to communicate ready. Knowing who your target audience is is also very important. Your message has to be simple and straightforward, and your goals should also be clearly outlined.
2. Scriptwriting and storyboarding
After defining your message and audience, you should create a script and storyboard for your video. Your script should ensure that the video is appealing, clear and conveys your message effectively. A storyboard helps you plan the visuals and animation of your video. Storyboarding also enables you to see how the narration unfolds visually and make adjustments before going into production.
3. Voiceover and music
The third step is recording a voiceover and selecting music for your video. A voiceover can be the voice of a character on screen or unseen. Voiceovers help you narrate a story, explain events, and provide additional information. Music sets the tone and mood for your video, so selecting the right one should be a priority.
4. Animation and visuals
Ensure that your animation is engaging and clear. Exciting animations grab viewers' attention and keep them engaged.
When selecting visuals, you should pick one that matches your brand's style.
5. Post-production and promotion
This is the final step in the SaaS explainer video animation process. It involves final editing, color correction, and ensuring everything runs smoothly. After completing your video, you can promote it on your social media channels and websites.
Applications of SaaS explainer videos
SaaS explainer videos are essential marketing tools, and these are some of the areas in which we can use them.
Customer education
SaaS explainer videos explain its products and services using simple terms. Their short length makes them the ideal platform for education. They are also very engaging, so they are easy to pass messages to customers.
Sales enablement
The sales team can use SaaS explainer videos during presentations to showcase the product's value to customers.
Lead generation
SaaS explainer videos can generate leads on social media by attracting potential customers, especially if they have a strong call to action to encourage sign-ups.
Customer retention
Through SaaS explainer videos, you can encourage your customers to explore new features of your products and explain how your products can help them achieve their goals.
Generating brand awareness
A SaaS explainer video is the best marketing tool for introducing a new product or service in a market. It is cost-effective and easy to reach your target audience.
Best SaaS explainer video examples
SaaS explainer videos can help you sell your brand's services and products quickly and cost-effectively. Here are some of the best examples of SaaS explainer videos:
Why pay Animation mode to create a SaaS Animation video for you
Animation mode is the best company in the industry that creates the best SaaS animation videos. Here are some of the reasons why you should pay for our SaaS explainer video animation services:
- Strong creative and production skills: Our team has the best skills to create a compelling animated explainer video with a blend of creativity, script writing, animation skills and video editing.
- Time and resource efficiency: Animation Mode knows how exhausting creating a high-quality explainer video can be. Our company handles the entire production process, freeing your team to focus on other areas.
- Specialized skills: Our team has experience in taking complex software concepts and transforming them into clear and engaging narratives that resonate with your target audience.
- Expertise: Our company has a team with the expertise to craft a visually appealing video that aligns with your brand identity and grabs attention.
- Professionalism: Animation mode company has a portfolio showcasing successful videos for similar businesses. We understand the use case for explainer videos in SaaS marketing and can guide you on how to best integrate the video to increase conversion.
- Trend awareness: Our team keeps up with the new trends in the market industry and updates our skills. This ensures that our animated videos align with the latest industry standards and best practice.
- Passionate execution: Animation mode team comprises passionate individuals who are genuinely interested in Saas. They possess the insights needed to create the best animated videos that will benefit your business.
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