What is an infographic explainer video
As a business owner or a company wondering how to explain directions to your business location, how to explain the use a particular product, how to provide more information about your business, how to educate your audience, how to compare data or showcase statistics, an infographic explainer video is an appropriate avenue to adopt.
An infographic explainer video is a combination of motion graphics and animated visuals that are joined to form an animated video. They are a channel used by business owners, individuals and corporations to help people process complex or bulky information through a visual audio format.
Infographic explainer videos are attention-grabbing and they can easily relay information to the target audience.
Benefits of Infographic Animation in animated explainer videos
A study done by Instagram in November 2023 revealed that users of Instagram have an affinity to informational videos as compared to still posts. Informational videos are highly likely to be shared compared to still posts that contain educational information. Other than the likelihood of being shared and reaching a wider audience, infographic animation videos have other benefits. They include:
Increases your Advertisements Return on Investments (ROI)
Infographic animation videos simplify information and have a high shareability rate, if used for advertising a new product or explaining how to obtain a new service from your business, they are likely to reach a wider audience; converting viewers of the video to customers and even creating return customers.
b. Breaks down complex information
Through the use of motion graphics and animated visuals, the infographic animation videos break down the most complex information into simple information that is easily digestible and memorable to the viewers. If you are launching a new product for example software, or an app, or a new appliance and you would like to educate your customers on how to use the product, an infographic video can easily break down the process to your audience.
c. They are appropriate for explaining difference between products
Infographic explainer videos are appropriate for explaining differences between products. For example, in 2022 your company manufactured a laptop and in 2023, you have manufactured an improved version of the laptop, an infographic explainer video would be appropriate in explaining the difference between the two products.
Additionally, they can be adopted in explaining the difference between your business and that of your competitor. For example, what sets you apart, what are the differences in services and products.
d. They highlight the important details
Infographic explainer videos can be used to highlight the important information only. A good explainer video can be short, clear and precise, conveying only the information that is necessary.
e. They are attention grabbing
The use of animated visuals is attention grabbing. Every business needs to convey information that is attention grabbing, and the most appropriate way is through infographic explainer videos.
Infographic explainer video creation process
Before creation of an infographic explainer video, an individual/business establishes the information, product or service they would like to convey. Secondly, they establish the target audience and the preferable length of the video. After establishing these, the following process is followed:
I. Collection of data, information, research
A proper research of the information you would like to share is carried out. After collection of information, you filter the information that is most appropriate to share to avoid lengthy and boring infographic videos.
II. Find the suitable animator
The next step after collection of information, is finding a suitable animator. Animation Mode provides quality and affordable animation videos at your convenience. Our services are fast and efficient.
III. Finding a style/template that works for you
In collaboration with Animation Mode, we will find a suitable style or template that fits the type of information that you would like to share and that aligns with your brand colours, values and guidelines.
IV. Finding the best visuals
After finding the appropriate style, Animation Mode will find capturing visuals that corroborate the motion graphics and the information that you would like to share to your audience. With your direction, we select colours that reflect your brand guidelines.
V. Doing a voice over or choosing music
After finding the best visuals, voice over recording is the next step. The voice over should align with the visuals and the motion graphics. If music or sound is preferred, choosing the right music and sound that aligns with the visuals.
VI. Editing and Final Product
The final stage of the creation process is editing the final product to ensure it is informative, attention capturing and it aligns with the brief.
What makes a good infographic design for animated explainers
A good infographic design like any art requires good conceptualization. The qualities of a good infographic design include:
- Clarity: the design should be clearly visible and easy to understand.
- Consistency: the design should be consistent and collegial.
- Use of engaging visuals.
- The narrative should flow and the end should be meaningful.
- Use of motion graphics sparingly to avoid cluttering.
- Information should be hierarchical starting with the most important information to the least important.
- A good infographic design should be easily visible for both mobile and computer users.
Best infographic explainer video examples
Infographic explainer video formats and types of visuals and motion graphics adopted may vary from one industry to another, they may also vary depending on the type of information that is being passed across. The following are the best infographic explainer videos from various industries that convey diverse information in a capturing manner:
Why you should hire our infographic designers for your animated explainer videos production
You have a new product, service or information that you would like to convey to your existing customers and future customers and you're probably wondering how to execute this assignment within the shortest time possible in the most affordable way possible and using a high quality infographic explainer video. The team at Animationmode.com got you for all your animated video production needs.
Animation Mode consists of a team of experts who have produced and created over 2000 infographic explainer videos for our diverse clients within the shortest time possible. Our team takes time to understand your brief, your business and brand details and it executes the brief within the shortest time possible. And the cherry on top- Animation Mode provides affordable and quality services!
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