What is an animated Corporate Explainer Video and Why Your Company Needs One
An animated corporate explainer video is a video that corporations use to communicate their mission statement, promote their brand, market their goods and services, run campaigns and educate clients of a company. The animation corporate video can be deployed on the company website, on their social media pages such as facebook, and youtube and within the company.
A company needs an animated explainer video to market their goods and services, to simplify complex processes to their audience, to train on various aspects of the company, to connect with its customers and to promote the company culture.
Benefits of Animated Corporate Explainer Videos
One cannot possibly capture all the benefits of animated corporate explainer videos, because the benefits are many and the impact of some animated corporate explainer videos can be indirect. The major benefits of animated corporate videos are:
1. Introducing a new product/services to your audience
Animated corporate explainer videos can be used to introduce a new product or service to the audience. For example, your company manufactures apple, mango and pineapple juices and you would like to introduce orange juice. A corporate explainer video can be used to introduce a new product to the market.
2. Value Proposition
An animated corporate explainer video can be used to present the value proposition of a good or service by detailing the gap that exists in the market, how the product or service fills the gap, and why the product or service is unique and better than that of the competitors.
3. Communicating the mission statement
A mission statement elucidates why the company exists, its culture, values and goals. Corporate explainer videos can be used to communicate the mission statement of the company so that it is understood by its clients, the employees and the people intending to join the company.
4. The unique aspects of the company
A corporate explainer video can be used to highlight the unique aspects of the company that differentiates it from its competitors. This video can showcase the people, the company history, the company values, the departments in the company and the work culture.
5. Communicate policies
Policies of the company like shipping policy, refund and return policy, privacy policy, shipping policy, and sexual harassment policy. Corporations can simplify these policies to their employees and clients by using animated corporate videos.
6. Improves Search Engine Optimization ranking
Corporate explainer videos posted on the company website help improve the SEO ranking of the company hence creating visibility for the company.
How do Corporate Explainer Videos Engage Your Audience
Corporate explainer videos engage your audience by delivering information that is visually appealing and that is easily understandable within a short period of time. The techniques used to engage the audience are:
- Use of animations, narrations and great colour combinations helps break down information to the audience hence engaging them.
- Using illustrations and graphics capture the attention of the audience and makes the information memorable.
- Storytelling techniques used in corporate explainer videos present information in a narrative form making viewers to be connected to the content and have a connection to the message.
- Corporate explainer videos that provide solutions to problems keep the audience engaged. The audience is keen to learn about a solution and how to implement the solution.
- The use of call to action in corporate videos keeps the audience engaged and prompts them to respond to your videos, comment on your videos, make a purchase or share the video to a wider audience.
Effective Corporate Explainer Video Production and Animation process
Effective corporate explainer video production and animation process involves three phases; pre-production phase, production phase and post-production phase. The steps are elaborated as follows:
a. Pre-Production Phase
This process involves coming up with an idea/ a concept, writing a script, identifying whether you want to shoot your video or engaging the services of Animation Mode, a corporate explainer video expert.
This process also involves understanding the brand guidelines, the target audience and the timeline within which the video will be under production.
b. Production Phase
This process entails choosing an animation style, adding graphics, illustrations and colour coordinating the presentation. During this phase, the script comes to live. The video is made to align with the concept, the brand guidelines, the brand values, the brand colours and objectives and it is made to communicate the message that it was intended to.
c. Post-Production Phase
The post-production phase involves editing and fine tuning the video. During this stage, you incorporate sound into the video and any other additional sound effects. This process may also involve recording voice overs to align with the video and make the final product.
Finding the Perfect animation style for your corporate video story
The process of finding the perfect animation style for your corporate video involves first identifying the information you would like to pass across. After identifying the information, you engage the services of professional and talented animators like Animator Mode to help bring your vision to life.
The animation styles available for your consideration including:
2D and 3D explainer videos are commonly used to simplify complex information to the audience. This animation style is commonly used in the tech industry to explain a product, or when introducing a new service that might be complex for the audience to understand.
Motion graphics: these videos are mostly used in instances where corporations would like to capture the attention of the audience. Commonly used in marketing and advertising videos.
Whiteboard animation: this is the most commonly used animation style. It is used by brands to communicate their mission statement, the brand history, the vision and the values of the brand.
Live-Action: this video explainer style is one of the common styles used in corporate videos when explaining the people behind the company and the departments in the company.
Screencast video: this animation style can be considered when marketing goods and services. They can also be used in the tech space to demonstrate how digital processes work.
Why pay our company for your product explainer video animation
Hire Our Animators for Corporate Explainer Video Animation Service
Before undertaking Explainer Videos Production, animation mode strives to understand the brief, the animation style you have envisioned, your company values and your brand guidelines. You should hire us because:
- We provide tailored solutions to our diverse clients.
- We possess creative expertise in creating corporate explainer videos.
- Our videos are clear, crisp and concise.
- We have a keen eye that is attentive to detail.
- We provide affordable services in a timely manner.
- We have a track record of exceptional customer service.
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Whiteboard
$198
- 30 Sec Duration
- High Converting Script
- Powerful Voice-Over
- Engaging Animationt
- Music & SFX
- 2 X Revisions
- High Converting Script
- High Converting Script
- 4+ Weeks Delivery
- Custom Graphics
- Premium Animation Team
Explainer
$398- 30 Sec Duration
- High Converting Script
- Powerful Voice-Over
- Engaging Animationt
- Music & SFX
- 2 X Revisions
- High Converting Script
- High Converting Script
- 4+ Weeks Delivery
- Custom Graphics
- Premium Animation Team
Premium
$998- 30 Sec Duration
- High Converting Script
- Powerful Voice-Over
- Engaging Animationt
- Music & SFX
- 2 X Revisions
- High Converting Script
- High Converting Script
- 4+ Weeks Delivery
- Custom Graphics
- Premium Animation Team
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